HOSPITALITY TECHNOLOGY CONSULTING IS SCHEDULED TO PARTICIPATE IN THE FOLLOWING EVENTS:
John Burns attends numerous conferences and other travel industry events throughout the year. He often delivers presentations or moderates panels at these meetings.
2025
Dates | Conference | Location |
| January 27 - 29 |  HEDNA - Americas | San Diego, CA |
| March 3 - 6 | ITB | Berlin, Germany |
| June 16 - 19 | HITEC | Indianapolis, IN |
| September 3 - 5 | HFTP CIO Summit | Vancouver, VC, Canada |
| October 1 - 3 | Arival | Washington, DC |
| October 26 - 28 | The Hospitality Show | Denver, CO |
2026
Dates | Conference | Location |
| January 21 - 23 | HEDNA - Americas | Orlando, FL |
| March 3 - 5 | ITB | Berlin, Germany |
| March | HFTP Executive Vendor Summit | TBD |
| June 15 - 18 | HITEC | San Antonio, TX |
| September | HFTP CIO Summit | TBD |
| October | Arival | TBD |
| October | The Hospitality Show | TBD |
Articles
Summer, 2025
AS A HOTEL ELECTRONIC DISTRIBUTION CONSULTANT, I’m deeply familiar with tools and techniques the lodging industry uses to present our properties on our brand websites, as well as the online travel agencies (OTAs), global distribution systems (GDSs) and elsewhere. I know the limitations of internet booking engines and of central reservation systems (CRSs); I know the costs associated with OTA bookings; I know complexities of using GDSs, wholesalers, and social media.
Five Hospitality Technology Predictions for 2025
Winter, 2024
As the hospitality industry approaches 2025, analysis from leading voices including Oracle’s Laura Calin, Accor, Amadeus, Prism Hospitality, IDeaS and industry consultant John Burns, reveal five transformative trends shaping the future. While technology drives many changes through AI, security, and vendor consolidation, the focus remains firmly on enhancing guest experiences through personalization, wellness initiatives, and unique travel offerings. These predictions point to an industry poised to redefine hospitality through innovation while maintaining its core mission of exceptional service.
Hotel Staff and Hotel Systems Screens - A Love/Hate Relationship
Summer, 2024
A hotel computer system’s screens or displays – what we now commonly refer to as the user interface – are the single and vital point through which hotel staff gain access to all of a system’s features and functions. The clarity of these features and the usefulness with which these functions are presented on system screens or displays directly impacts the systems’ ease of use. It ultimately determines their value to the operation in terms of quickly and easily completing tasks.
Mobile First, Mobile Only, Mobile Now
Summer, 2023
It’s depressing – when you go to a restaurant and see a couple or a small group of diners all on their phones – not saying a word to each other. This common scene in restaurants across the globe is one of many indicators that our smartphones – our mobile devices – are now an integral part of our lives. We communicate, play, store memories, listen, share, and shop every day on these devices. They’re ubiquitous in our day-to-day activities.
Sustainability Is No Longer OptionalSummer, 2022
Sustainability has been a buzzword in the hotel industry for a dozen years, maybe longer. Truthfully though, it has been more marketing jargon than an active commitment to minimizing our impact on the environment. But that’s changing.
Shattering Silos – Strengthening Communication between Marketing & ITSpring, 2022
Shortfalls in effective communication between a hotel brand‘s marketing and IT groups are not rare and are definitely not inconsequential.
Voice is dead! Telephone calls to book hotel reservations are a thing of the past – ancient history.Fall, 2021
Prior to the pandemic, voice reservation calls were slowing in number very, very gradually. The pandemic changed that. In fact, several things happened at once. First, COVID-19 prompted a massive increase in calls to hotels, hotel call centers and third-party call centers that handle reservation calls. Initially these were related to cancellations, then to new bookings.
How the Pandemic Changed the Hotel BusinessSummer, 2021
Across the globe, the pandemic impacted – and changed – nearly every aspect of our lives. Maybe not immediately, maybe not directly, but eventually these changes will impact our hotel management technology and how we use it. The pandemic is comparable to the Great Depression. Think about how that event changed our grandparents. They became thrifty, cautious, family-centered and motivated. I predict the pandemic will heighten awareness of family and will remind us that YOLO (you only live once), prompting us to make the best possible use of our time and to strike a sensible work/life balance.
Managing Voice Reservations Operations in an Economic DownturnSpring, 2020
Whether you operate a 500-seat hotel brand contact center or a 5-seat on-property reservation office, a recession forces operational adjustments. It also offers interesting opportunities. This article will identify some adjustments to consider for voice reservations during a downturn, and opportunities to embrace. A recession poses numerous challenges to hotel companies and individual properties alike.
Sorry, We Have No Experiences Worth Talking About At My Hotel. HOGWASH!Fall, 2019
Time and again, I hear that travelers want experiences. I hear that we live in a society where travelers plan routes and select destinations in order to enjoy experiences. Then I hear hotel operators lament the lack of experiences on their property, in their neighborhood or in their locale. My response: Hogwash!
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