Electronic Distribution and Marketing
Evaluate reservations and electronic distribution processes to determine how proficiently the Global Distribution Systems and the array of Internet distribution opportunities are currently used.
Identify, explain and propose suitable strategies for emerging and evolving distribution options.
Recommend specific tactics for more effective distribution and marketing program presentation in GDSs and travel-related web sites.
Review and revise GDS property descriptions (HODs) and chain program/policy descriptions (DRSs) to ensure that their readers — Travel Agents and Internet users — view information that is accurate, complete and compelling.
Prepare training manuals and training presentations.
Central, On-Property and Representation Company Reservation Offices
Examine operational procedures, staffing, training, supervision and incentive programs in central reservation centers and property reservation offices; recommend improvements.
Lead the evaluation of Reservation Representation Companies (generally through creation, distribution and analysis of a customized RFP); assist in vendor selection/negotiation.
Technology Evaluation and Management
Analyze existing systems (reservations, data management, content management, etc.) to gauge effectiveness and compare with alternatives to determine both strengths and deficiencies.
Identify prioritized functionality needs – present and future.
Devise adjustments to current systems or recommend consideration of alternative technology solutions to achieve productivity goals.
Research, catalog, evaluate and recommend technology options; assist in selection/negotiation.
Manage the implementation process
Strategic Planning
Analyze travel industry technology issues and opportunities and propose viable business responses.
Work with executives to determine and optimize the performance of reservation and electronic distribution technology in achieving corporate objectives.
Develop electronic marketing strategies supported by detailed marketing plans.
Manage strategic initiative presentation and implementation
Process Analysis and
Re-engineering
Analyze processes and procedures to determine current performance efficiency; identify production, revenue and profit enhancement opportunities.
Evaluate action alternatives and recommend prioritized options based on performance and budget parameters
Devise a re-engineering program to successfully act on the selected alternative.
Manage the implementation process.
Information Management
Audit current procedures to determine where data collection, consolidation, analysis and distribution activities are not fully effective.
Identify applicable methods for efficient data updating, warehousing and analysis.
Propose approaches for increasing database management/marketing productivity and profitability.
Develop new systems or processes, or modify current procedures, to achieve desired performance levels.
Manage the implementation process.
