Evaluate reservations and electronic distribution processes to determine how proficiently the Global Distribution Systems and the array of Internet distribution opportunities are currently used

Identify, explain and propose suitable strategies for emerging and evolving distribution options

Recommend specific tactics for more effective distribution and marketing program presentation in GDSs and travel-related web sites

Review and revise GDS property descriptions (HODs) and chain program/policy descriptions (DRSs) to ensure that their readers -- Travel Agents and Internet users -- view information that is accurate, complete and compelling

Prepare training manuals and training presentations

Examine operational procedures, staffing, training, supervision and incentive programs in central reservation centers and property reservation offices; recommend improvements

Lead the evaluation of Reservation Representation Companies (generally through creation, distribution and analysis of a customized RFP); assist in vendor selection/negotiation

Analyze existing systems (reservations, data management, content management, etc.) to gauge effectiveness and compare with alternatives to determine both strengths and deficiencies

Identify prioritized functionality needs - present and future

Devise adjustments to current systems or recommend consideration of alternative technology solutions to achieve productivity goals

Research, catalog, evaluate and recommend technology options; assist in selection/negotiation

Manage the implementation process

Analyze travel industry technology issues and opportunities and propose viable business responses

Work with executives to determine and optimize the performance of reservation and electronic distribution technology in achieving corporate objectives

Develop electronic marketing strategies supported by detailed marketing plans

Manage strategic initiative presentation and implementation

Analyze processes and procedures to determine current performance efficiency; identify production, revenue and profit enhancement opportunities

Evaluate action alternatives and recommend prioritized options based on performance and budget parameters

Devise a re-engineering program to successfully act on the selected alternative

Manage the implementation process

Audit current procedures to determine where data collection, consolidation, analysis and distribution activities are not fully effective

Identify applicable methods for efficient data updating, warehousing and analysis

Propose approaches for increasing database management/marketing productivity and profitability

Develop new systems or processes, or modify current procedures, to achieve desired performance levels

Manage the implementation process