Hospitality Technology Consulting performs a wide variety of reservations- and electronic distribution-related services.  The following projects are representative of our work.

Electronic Distribution and Marketing

• Evaluate reservations and electronic distribution processes to determine how proficiently the Global Distribution Systems and the array of Internet distribution opportunities are currently used.
• Identify, explain and propose suitable strategies for emerging and evolving distribution options.
• Recommend specific tactics for more effective distribution and marketing program presentation in GDSs and travel-related web sites.
• Review and revise GDS property descriptions (HODs) and chain program/policy descriptions (DRSs) to ensure that their readers — Travel Agents and Internet users — view information that is accurate, complete and compelling.
• Prepare training manuals and training presentations

Central, On-Property and Representation Company Reservation Offices

• Examine operational procedures, staffing, training, supervision and incentive programs in central reservation centers and property reservation offices; recommend improvements.
• Lead the evaluation of Reservation Representation Companies (generally through creation, distribution and analysis of a customized RFP); assist in vendor selection/negotiation.

Technology Evaluation and Management

• Analyze existing systems (reservations, data management, content management, etc.) to gauge effectiveness and compare with alternatives to determine both strengths and deficiencies.
• Identify prioritized functionality needs – present and future.
• Devise adjustments to current systems or recommend consideration of alternative technology solutions to achieve productivity goals.
• Research, catalog, evaluate and recommend technology options; assist in selection/negotiation.
• Manage the implementation process

Strategic Planning

• Analyze travel industry technology issues and opportunities and propose viable business responses.
• Work with executives to determine and optimize the performance of reservation and electronic distribution technology in achieving corporate objectives.
• Develop electronic marketing strategies supported by detailed marketing plans.
• Manage strategic initiative presentation and implementation

Process Analysis and Re-engineering

• Analyze processes and procedures to determine current performance efficiency; identify production, revenue and profit enhancement opportunities.
• Evaluate action alternatives and recommend prioritized options based on performance and budget parameters
• Devise a re-engineering program to successfully act on the selected alternative.
• Manage the implementation process.

Information Management

• Audit current procedures to determine where data collection, consolidation, analysis and distribution activities are not fully effective.
• Identify applicable methods for efficient data updating, warehousing and analysis.
• Propose approaches for increasing database management/marketing productivity and profitability.
• Develop new systems or processes, or modify current procedures, to achieve desired performance levels.
• Manage the implementation process.